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Client Shout Out – European Bakery Queenstown

Client Shout Out – European Bakery Queenstown

Small town bakery rises to success making great bread day after day for 19 years.

European Bakery Queenstown has been crafting fresh artisan bread for over 19 years, supplying local cafes, restaurants, hotels, and supermarkets throughout Queenstown, Wanaka, Central Otago, Dunedin, Te Anau and Invercargill.

With passion and dedication, their shop “Bread by European Bakery” located on McBride Street, Frankton has become a staple of the local food scene. They are known for their wide range of quality artisan bread, from traditional loaves and rolls to items such as ciabatta, Turkish & French style grains, traditional loaves and rolls, bretzels, bagels and specialty items (e.g. hot cross buns). And let’s not forget about their famous sourdough culture, which has been used for over 18 years and creates the benchmark sourdough breads that locals and visitors alike have come to love.

In 2019, the business changed hands and faced challenges during the Covid pandemic, but with help from the community, they were able to redirect their business strategy and expand their retail and supermarket presence. This brought about a new brand, packaging, and greater social media presence, along with the opening of their own shop “Bread by European Bakery”. This wonderful community bread shop in Frankton is where locals and visitors can grab their daily bread or a sweet treat with their coffee from the neighbouring cart.

The bakery’s success is built around its focus on customer satisfaction, and their mantra is to focus on quality and consistency every day. With a staff of around 30, including experienced bakers, assistant bakers, packers, drivers, and administrative support staff. They pride themselves on being a very diverse workplace and whilst working in a bakery is long and hard work, they ensure that being treated well and having fun is a very important part of the business ethos.

European Bakery has worked with McCulloch & Partners right from the beginning, receiving advice on payroll and specialised reports, as well as help with their annual accounts and due diligence process. They added that the team at MCP has been great to work with, adding value to the business and supporting their growth.

If you want to keep up with what the bakery is up to, be sure to follow them on Facebook and Instagram, and don’t forget to visit their shop and grab some of their delicious goods!


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